Let Me Help You Experience A Great Digital Journey
Hi, I’m Indah. Previously, I was a versatile virtual assistant who mostly did admin and digital marketing tasks, such as social media management, email marketing, and SEO content writing.
I’ve recently found myself having a great interest in designing and building a website, combined with the exciting experiences in the SEO field. That’s when I realized I probably have a great fit in this field. Sufficient knowledge and experience in SEO basics (on-page SEO, relevant keyword research, and content strategy) and advanced SEO (technical SEO, core web vitals, and website page speed) also give me a new perspective in this digital era.
Besides, armed with the following:
- Natural skills I discovered in junior high school regarding system design for mobile devices
- Basic knowledge and interest in programming languages such as HTML, CSS, PHP, and MySQL during high school
- A stronger understanding of company systems while studying accounting information systems in college (by the way, I’m an accounting graduate)
- Website design skills, although perhaps inferior to those of a pure graphic designer
- Interesting knowledge and experience in building a website for one of my clients 2 years ago, using WordPress as the Content Management System (CMS),
Give me the confidence to change my career path and become a DXA, whose primary responsibility is to develop a responsive and effective website design that allows users to easily find and understand the content or information they need and drives conversions for the company.
Hopefully, this website isn’t just about describing who I am. Most importantly, this website will introduce you to what a Digital Experience Architect is in the digital world, display my portfolio for the DXA profession, and allow you to begin engaging with me through a discussion that may lead to you employing my services.
Why You Should Collaborate With Me?
Trustworthy
I always finish what I start, with full accountability.
Detail-Oriented
Investigative mindset and deep focus.
Clear Communication
Stay up-to-date on current events.
Collaborative
Open to feedback, team-aligned, client-focused
Reliable
I deliver what I promise, with quality and care.
My Core Values
Empathy & User-Centric Design
Every digital solution must start with people. By understanding user needs, emotions, and behaviors, I design experiences that are inclusive, accessible, and truly meaningful for everyone.
Clarity & Simplicity in Experience
Complexity should never get in the way of interaction. My approach transforms advanced technology into simple, clear, and seamless experiences that anyone can use without friction.
Innovative & Data-Driven Solution
Innovation is only powerful when it creates real value. By combining creativity with insights from data and analytics, I craft digital solutions that are not only forward-thinking but also measurable and impactful.
Consistency Across Channels & Collaboration
Great experiences don’t happen in silos. I will ensure brand consistency across all digital touchpoints while working closely with cross-functional teams to align vision, strategy, and execution.
My Work Process
Discovery & Research
Understanding goals, audiences, and opportunities through analysis and insights.
Strategy & Architecture
Building a digital blueprint that aligns user needs with business objectives.
Design & Prototyping
Turning strategy into simple, consistent, and user-friendly designs.
Implementation & Optimization
Collaborating with teams to deliver responsive and high-performing solutions.
Testing & Improvement
Measuring results and refining continuously for lasting impact.
Frequently Asked Questions
How is a Digital Experience Architect different from a UX/UI Designer?
A DXA looks at the bigger picture. While UX/UI designers focus on usability and visual design, a Digital Experience Architect ensures the entire digital ecosystem (design, content, technology, and strategy) works together to deliver seamless and consistent experiences.
Why should businesses invest in a Digital Experience Architect?
Because what the business needs the most is conversion, and what users need the most is information and the solution they need on the company’s website. Combining both parties’ needs is not an easy task. That’s the role of a DXA, who will ‘build the digital bridge’ between them because a DXA helps businesses create digital journeys that strengthen engagement, build loyalty, and drive measurable results.
Can a Digital Experience Architect work with my existing team?
Absolutely. A DXA often acts as a bridge between design, development, marketing, and business stakeholders. By aligning everyone around a shared vision, we’ll improve collaboration and ensure that digital experiences are scalable and cohesive.
