Create A Great Architecture Within Your Digital World
I Help Build Websites That Rank & Convert
Why Does The Combination of Web Design and SEO Important Recently?
In this digital era, online platforms such as social media, mobile apps, and websites are growing massively for various purposes, which all point to the same goal: business success. Some of them can last for years, while others cannot. Why? This is due to the absence of an efficient digital experience architecture. Maybe sometimes you hear these familiar complaints:
“Why do some websites get a high rank on Google, but also have a high bounce rate, so that users easily get out of the website?”
“Why do websites rank well but fail to convert? Do its users get a bad experience on it?”
“Why do users get stuck on your website and get nothing they need, though you build a beautiful website?”, etc.
Those are the general thoughts that cross so many business owners’ or managers’ minds. Hoping their brand’s awareness grows rapidly, sales increased many times over.
These phenomena then encouraged me to do something. With skills in system and flow design, as well as SEO skills and experience, I started taking a role as the Digital Experience Architect (DXA) who bridges the gap between both fields. The Venn diagram on the right side shows where the DXA takes place.

The Venn Diagram that shows the area where the Digital Experience Architecture takes place between SEO and UX Design
When developing a website or other digital platform, we must always keep an eye on how we manage the information architecture to ensure that our users have a positive experience when browsing our site. And this is closely related to how easily our users can find and understand the information they need inside our content. Besides, our users must be able to find our content on search engines, which is why content optimization is so important in the first discovery process.
Last but not least, maybe you can hire someone who can develop the website. But, what if you have your users’ satisfying website design ready before the development process?
Not mentioning that they can’t build a great website, but your website’s presence will have multiple impacts if you lean on someone or a team that can manage the content placement as well as improve its traffic. Content strategy is very crucial to improve website experience.
Statistical Data About The Importance of The Website
of shoppers research online before buying products
of consumers use the internet to find local businesses
of consumers will not use a business if it can’t be found online
of businesses lose revenue due to poor website performance
A Chunk of Information About Me
Finding someone who can balance making a website both Google-visible and user-friendly is difficult. You want a website that works and triggers action, not just a gorgeous design. With a background in SEO content and hands-on UX architecture, I bridge the gap between business goals and the needs of real users.
Based on the role I mentioned above, I am Indah, who then considers me as a “Digital Experience Architect,” ready to help you craft a responsive website design with SEO best practice methods.
While I specialize in UX & SEO architecture for educators (coaches, online courses, etc.) and e-commerce, I also help founders, creators, and small businesses build structured websites that guide users and convert better across industries.
My working process varies. It can begin with mapping your business’s goals, understanding your audience’s behavior, and then coordinating your structure, content, and flow into a cohesive, conversion-driven experience. Or begins with auditing your existing websites, then recommends some refinements based on SEO and UX best practices.
What My Clients Say?
We all know that currently, the website’s existence is very important, not only to support business but also as a forum for many communities to coordinate their routine activities. Based on this recent phenomenon, many businesses then hire someone who can design the structure of the website well and then someone who can craft strategies that allow the website to get so much traffic.
“Working with Indah acknowledged to me the importance of the website during the business’s promotion period, their development process, and how they improve customer experience. Her seamless website design, combined with the SEO best practices, will work well for my business.”
Chakim – Maxi Pupuk
Are You Ready to Restructure Your Website?
No more haphazardly managed content and link placement. And no more confusing content on your website. Fix those flaws now.