Hi, I'm Indah Rahmawati
A UX-Focused Product Designer
I craft intuitive digital experiences.
About Me
I Create Intuitive Digital Products, Not Just The Aesthetic Ones
I design clear, structured, and research-driven digital experiences for websites and apps for the FinTech/SaaS/e-commerce industries.
In addition to UX, I bring complementary strengths in SEO strategy and information architecture that help me design experiences that align with both real-world users and business performance.
I also have basic knowledge of front-end languages, such as HTML, CSS, and JavaScript, which enable me to collaborate with developers effectively.
Statistical Data About The Importance of The Website/App
of shoppers research online before buying products
of consumers use the internet to find local businesses
of consumers will not use a business if it can’t be found online
of businesses lose revenue due to poor website performance
What Services I'm Providing
UI/UX Design
With over two years of hands-on experience designing behavior-driven digital products and optimizing solutions, I translate complex problems into intuitive design decisions and scalable design systems.
Website Audit
Conducting a comprehensive UX and SEO audit of a website, then identifying friction points in user flow and proposing structural improvements.
Website Building
Developing a landing page or a website primarily using WordPress, Elementor, WooCommerce, and light frontend coding as necessary.
This process can also be part of the UI/UX deployment phase.
Working Process
Discovery & Research
Understanding goals, pain points, and opportunities through analysis and insights.
Strategy & Architecture
Building a digital blueprint that aligns user needs with business objectives.
Design & Prototyping
Turning strategy into simple, consistent, and user-friendly designs.
Implementation & Optimization
Collaborating with teams to deliver responsive and high-performing solutions.
Testing & Improvement
Measuring results and refining continuously for lasting impact.
Work Experience
- Designed an end-to-end concept for a mobile-first financial management app focused on behavioral habit formation.
- Conducted user research (surveys and interviews) and synthesized insights into personas and journey maps.
- Scoped MVP using RICE prioritization to focus on activation: financial health scoring and goal-based saving.
- Designed onboarding flow emphasizing trust-building and time-to-value under 5 minutes.
- Designed storytelling-driven luxury e-commerce experience (desktop-first).
- Improved product hierarchy and conversion clarity through refined IA and checkout flow simplification.
- Conducted usability validation before final prototype handoff.
- Designed and built a retail agriculture website using WordPress + WooCommerce.
- Applied SEO-informed IA to improve discoverability and product categorization.
- Manage ongoing UX improvements and technical updates.
- Collaborate directly with stakeholders on feature prioritization.
- Conducted a comprehensive UX and SEO audit of a Shopify-based website and then identified friction points in user flow and proposed structural improvements.
- Delivered actionable UX recommendations aligned with conversion and retention goals.
- Write weekly SEO-based articles and blogs on its official website and LinkedIn.
- Do some product updates within the official website (a Shopify-based website).
- Collaborated remotely with international stakeholders.
Although this role involves designing social media material, I honed my design skills through Adobe Photoshop and Canva.
Although this role involves designing social media material, I honed my design skills through Adobe Photoshop and Canva.
Developed a website to sell an herbal product based on the UI/UX design I created.
Skills
Core Strengths
- User Research & Insight Synthesis.
- Product Scoping & MVP Definition.
- Information Architecture.
- Design System & Component Modularity.
- Usability Testing & Iteration.
Additional Technical Skills
• Frontend development workflows: (Currently expanding technical knowledge in React.js)
• Content Management System (CMS)
• SEO
Tools
