Good Website Content Architecture Is The Key

As a Digital Experience Architect, my objective is to develop websites that prioritize a seamless and intuitive digital experience over cosmetics (UI). More importantly, it is about meeting the needs of the users as well as the goals of the organization.

To achieve the optimal website design goal, below are the step-by-step procedures I will use when doing website design:
1. Discovery and Research
This is the first step, during which I primarily focus on learning about your company, your target market, their objectives, and their pain points. I also perform benchmarking, or a competitive study of their site layout, as needed.
2. Strategy and Architecture
The raw data materials gathered in the first phase can be very useful in the second phase, where I begin developing a strategy for the website’s content: structuring a hierarchical sitemap, crafting a clear navigation system, developing a solid blueprint that maps out content structure, building relevant inter-content, creating strong and structured internal links, and so on.

3. Design and Prototyping
During this phase, I translate the strategy and architecture into designs, from the roughest to the finest (mockup). I also created logical prototypes based on the previously built navigation system, allowing you to easily envision the system and test it with me and the other team members before it is completed.
4. Implementation.
Once you have approved the final design, I will proceed with the implementation process. This is when the design begins to evolve into an actual website.
5. In Beta Phase.
Before launching the website, I will ensure that it is usable, fast, responsive, and search engine-friendly. You can start the website after everything is in working order.

I create websites utilizing one or more necessary UI/UX methodologies, depending on the size of the site, and integrate them with SEO best practices.