You will be the glowing one over the other contenders by creating this type of portfolio!
Portfolio is one of the ultimate tools we may utilise to acquire clients. Not only virtual workers can effectively attract potential clients by using portfolios, but also many entrepreneurs or business owners. By showing off our portfolio, we can demonstrate that we have the expertise that our potential clients seek.
However, many people failed in securing any potential clients right after the prospects had seen their portfolios because their portfolios lacked relevant contents. So, what kind of portfolio can ultimately effectively grab the attention of our prospects?
We have to adjust the portfolio for certain purposes.
- What our niche is.
- Type of industry our prospect is running into.
- Kind of job or position our prospect is searching for.
Those three points will help us in providing the most valuable work samples that are aligned with what our prospects seek.
Create a simple and clear portfolio’s contents.
Do not create a long-winded portfolio featuring several unnecessary and irrelevant items.
You can provide just one page to briefly explain about yourself, especially your work or internship experience related to the field of work you are in. Then demonstrate your relevant and highly qualified work samples in the next pages based on the position you are applying to.
Simple in portfolio design, yet stand out in displaying work samples.
The prospect is only interested in the kind of work samples we have; therefore, keep our portfolio design simple while maximising the quality of each work sample we display. Make your portfolio memorable for them.
Contains clear and specific work samples in showing your expertise.
Our portfolio doesn’t say anything to our prospect unless we give some additional information about:
E.g., if you want to demonstrate your expertise in copywriting, you can expose some of your copywriting work samples and what the impact of your copy is on your client’s sales. For simple yet strong tips in building your powerful copywriting, you can find out here.
We can provide services that are aligned with our educational background.
People provide services that align with their educational background frequently. Thus, as long as you have passion and outstanding expertise in your educational field, take this opportunity to provide services to your prospects.
We can also demonstrate our unique selling proposition.
Everyone has their own unique skill or amazing achievement. Those are good ones to boost the quality of our portfolio. Don’t hesitate to show them off in a good manner so that your portfolio will stand out.
E.g., if you are a social media specialist, you can demonstrate to your prospect that you can also make outstanding copywriting. If you are a graphic designer, you can show them that you can also design for a website’s UI and UX as well. If you are bachelor in mining engineering and master of law, you can provide service in mining’s law, etc.
Strengthen your value by adding some testimonials, accolades, and prior partner’s brand logos.
For the beginner, you can use a testimonial from a friend or a close colleague who has tried your product or service. Just collect until three testimonials. You can also insert your accolades and logo of the brands you have collaborated with, if any.
Those are the valuable tips I give you to boost the value of your portfolio. Hopefully, these simple tips will accommodate your endeavour in pursuing your glowing career journey.
Practice these useful tips, and don’t forget to improve your communication quality, professionalism, and actual work quality standards so that what’s in your portfolio shines through in your daily work life.