The Powerful Copywriting Formulas That Will Attract Your Readers

Copywriting is an important part of the content that has magical power. It has the ability to persuade its readers to do exactly what the words say. Based on this advantage, advertising materials always use copywriting, culminating in a call-to-action.

However, unlike any other form of writing, copywriting has its own unique formula or technique for demonstrating its strength. In this article, I will inform you about the formulas for creating great copywriting. Here are the formulas:

1. Know your target audience or market.

The first thing you must know is how well you understand your target audience or market. Knowing them will allow you to write the most relevant copy because you understand their main goal or need, as well as their problems or challenges. So, when people in your target audience or market read your copy, they will think that “this post is ‘ME’!” They will read until the end of your copy and then act according to what you write voluntarily.

2. Be the guide, not the main character.

When creating copy with the intention of convincing your targeted audience or market to do as you say, write, or type, you must position your reader as the main character who wants to achieve their ultimate goal. In one of his books, “Building a Story Brand,” Donald Miller stated that the main character is still unsure about going through the process because they lack something important to achieve it. Then you come to assist them in providing some final guidance. That’s what gives your copy more vitality.

3. State the benefits, not the features.

In one of her YouTube videos, Alex Cattoni stated that when creating copy, we should focus on stating the benefits of the products or services for our targeted audiences or markets rather than our product’s features. This makes perfect sense since people have problems and they focus on products or services that can help them solve the problems, then they will eventually achieve their goal. 

4. Make it as clear and concise as possible.

Many people don’t have enough time to read a bunch of sentences, so keep your copy as concise as possible while still conveying your purpose clearly and specifically.

5. Use these two powerful copywriting

According to Joseph Sugarman’s The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters, the ultimate formula of a good copy is contained in these two powerful tools, ‘the slippery slide effect’ and seeds of curiosity.” Every element of advertising is designed to make its audiences or readers read the first sentence of the copy, which may lead them to read the second sentence, and so on. They are unable to stop reading from the first to the final sentence of your copy, like they are sliding down a slippery slide. Furthermore, the slippery slide effect will be effective if you can trigger your audiences’ or readers’ curiosity by putting some seeds of curiosity in the first sentence and elsewhere inside your copy where the readers will be able to discover them.

So, after I mention some of those powerful formulas, the question appears: “How to make those formulas in our copywriting work?” I will tell you in the most concise way:

1. State of mind.

First of all, you have to set your mind to mainly focus on your audience’s or customer’s goals and challenges.

2. Concepting.

Concepting is an essential way to establish a strong foundation in copywriting. If necessary, add some relevant pictures and captions to supplement your copy.

3. Start writing. 

Those two points above are meaningless if you don’t start writing. Simply write or type any relevant words that come to mind. However, do not believe your first copy! Some events that happen after you create the first copy may give you numerous valuable insights, which will improve the quality of your first copy.

4. Take a break and pursue your own hobbies or interests.

Refresh your mind immediately after you finish writing the first copy. Allow some events to occur, and see what kind of amazing insights and new ideas emerge to improve your first copy, as I indicated in the prior point.

5. Review your copy and then make any necessary changes.

If some new insights and ideas may come to improve your copy, simply add them to modify your copy. Don’t forget to read it aloud to help you decide whether your last copy may become the final copy.

6. Last but not least, more practices.

Consistent practice can help you refine your ability to write exceptional copy that will persuade and impact your target audience. In addition, you have the opportunity to guide them in solving their challenges, meeting their needs, or achieving their goals.

Copywriting is simply written words, but great copywriting conveys ideas that have the potential to change someone’s thinking. And to create a great copy, we can absorb numerous ideas from our surroundings, but it takes our sensitivity and imagination to elevate them into a great one.

Good luck in crafting a compelling and powerful copy! May they use it in good ways to make the world a better place.